For The Aloha Industries Group the word “Aloha” is not just a word. We use it in greetings and farewells and in expressing love. But the word means even more, it is a way of life. This way of life describes an attitude sometimes called “The Aloha Spirit” or “The Way of Aloha”.
The Aloha Industries Group believes that Aloha is being a part of all, and all being a part of me. When there is pain – it is my pain. When there is joy – it is also mine. I respect all that is as part of the Creator and part of me. I will not willfully harm anyone or anything. When food is needed I will take only my need and explain why it is being taken. The earth, the sky, the sea, the people are mine to care for, to cherish and to protect. This is Hawaiian – this is Aloha!